Hi, I’m Joseph, a growth-centric product designer with 4+ years experience designing fintech and healthtech products used by 3M+ users globally.
I specialize in driving business growth through user experience research, strategy and design. Currently at First City Monument Bank where I’ve contributed to corporate banking digital product design and improvements, supporting $100M+ in revenue since 2022.
My design philosophy is “Test and iterate”. Testing a product with real users is the main route to constant improvement in user experience.
Fascinated by my love for visuals, I enrolled as a graphic design student in 2017 and later transitioned, starting a career in product design in 2021. In the past 4 years, I have crafted digital products that help stakeholders achieve their different business objectives across several industries.
My work is driven by a passion for strategic problems solving through creative & research driven designs, achieving measurable results.
Do you have a question, an idea, or a project you need my help on?

Before my admission into the university of Benin, I taught some amazing pupils. That experience has grown into a passion that has mentored 4000minutes+ of new and aspiring designers on ADPList and spoken at several design conferences.
"Test and iterate" — True long term growth of any digital product is achieved by continuously learning from real users and improving accordingly.








